BEFORE YOU START: Build What Pays

What if the difference between business success and failure isn’t hard work… but what you do before you begin?

Most people rush to launch.

They build the website.

They print the logo.

They invest their savings.

And then reality hits.

BEFORE YOU START is not just another motivational business book. It is a strategic blueprint designed to protect you from costly mistakes and position your idea for real-world success.

In this powerful and practical guide, Ojum Sunday breaks down the exact frameworks used by legendary entrepreneurs like Jeff Bezos, Elon Musk, Sara Blakely, and Oprah Winfrey — not to inspire blind risk-taking, but to teach intelligent preparation.

Across 20 in-depth chapters, you’ll learn how to:

- Identify real market demand before investing a single dollar

- Separate passion from profitable opportunity

- Define a target audience that is large and reachable

- Study competitors without fear

- Craft a compelling unique value proposition

- Test your idea with clarity and confidence

- Avoid the silent mistakes that destroy startups

This book doesn’t promise overnight success.

It gives you something far more powerful: certainty before commitment.

Whether you're:

- A young entrepreneur with your first big idea

- A student planning a side hustle

- A professional thinking of leaving your job

- Or a founder re-evaluating your current venture

This book will sharpen your thinking, refine your strategy, and strengthen your execution.

Unlike surface-level startup advice, BEFORE YOU START forces you to confront the hard questions that most founders avoid — the questions that separate dreamers from builders.

It is part mindset shift.

Part strategic playbook.

Part risk-reduction manual.

And entirely designed to help you win.

If you’re serious about building something that lasts…

If you want to avoid becoming another failed statistic…

If you want clarity, not confusion…

Then don’t launch your idea until you read this.

The smartest entrepreneurs don’t start fast.

They start prepared.

Your next move could define your future.

Make it an intelligent one.