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Comprehensive Content Marketing Manual
In this internet age, the traditional form of marketing is no longer effective as majority of people spends a large chunk
of their time shuffling the internet. Most people want to have a personal connection with brands on social media channels. They want to associate with people, not just a company. They are interested in communicating frequently with brands and sharing their wins, happiness, and frustrations. They desire an emotional connection with brands. This demand may look unrealistic but that is the requirement of this age and every brand seeking to be and remain relevant must meet them. Thankfully, that is the goal of content marketing.
Content marketing is the strategic act of creating and sharing relevant, consistent, useful, and valuable content for a
particular target audience with the sole aim of attracting, relating, and converting them into repeat buyers of your products and services. This helps to put your brand on the face of your potential buyers, positions you as an expert in your
niche, and increases your trust, value, and income. Content marketing can be in the form of articles, blog posts,
podcasts, videos, infographics, emails, newsletters, magazines, courses, webinars, social media posts, templates, quizzes, and lots more.
Content marketing focuses on first creating brand awareness, building a good rapport with the potential customers, then
converting them into customers, and finally, making them loyal customers who will be brand ambassadors that will continually refer the brand to their friends and associates. Content marketing shifts the focus from making immediate
sales and focuses on the long term goal of trust building which generates the highest return on investment. It focuses on
providing truly relevant and useful content to your prospects and customers to help them solve their prominent issues and
answer their heart-bothering questions.
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In this internet age, the traditional form of marketing is no longer effective as majority of people spends a large chunk
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In this internet age, the traditional form of marketing is no longer effective as majority of people spends a large chunk
of their time shuffling the internet. Most people want to have a personal connection with brands on social media channels. They want to associate with people, not just a company. They are interested in communicating frequently with brands and sharing their wins, happiness, and frustrations. They desire an emotional connection with brands. This demand may look unrealistic but that is the requirement of this age and every brand seeking to be and remain relevant must meet them. Thankfully, that is the goal of content marketing.
Content marketing is the strategic act of creating and sharing relevant, consistent, useful, and valuable content for a
particular target audience with the sole aim of attracting, relating, and converting them into repeat buyers of your products and services. This helps to put your brand on the face of your potential buyers, positions you as an expert in your
niche, and increases your trust, value, and income. Content marketing can be in the form of articles, blog posts,
podcasts, videos, infographics, emails, newsletters, magazines, courses, webinars, social media posts, templates, quizzes, and lots more.
Content marketing focuses on first creating brand awareness, building a good rapport with the potential customers, then
converting them into customers, and finally, making them loyal customers who will be brand ambassadors that will continually refer the brand to their friends and associates. Content marketing shifts the focus from making immediate
sales and focuses on the long term goal of trust building which generates the highest return on investment. It focuses on
providing truly relevant and useful content to your prospects and customers to help them solve their prominent issues and
answer their heart-bothering questions.