A Video Course - Social Media Management Mastery: 7-Day Complete Guide

Most people are "good" at social media. Being good at social media and being paid to manage it professionally are two very different things, and this course is built to close that gap in seven days.

Social Media Management Mastery isn't a course where you watch and forget. Each day pairs concise video lessons with a hands-on, end-of-day challenge, so you're not just learning theory — you're building real deliverables using Canva and Meta Business Suite, working with a running mock client (a Lagos-based boutique fashion brand) the way you would a real one.

Over seven days, you'll go from understanding the strategic purpose of every major platform to running a full client discovery call, building audience personas and a customer journey map, mastering content pillars and AIDA-based copywriting, planning campaigns and batching content like a professional, growing and protecting a community through engagement and crisis playbooks, reading analytics dashboards and turning data into strategy, and finally pricing, packaging, and pitching your services as a real business. You won't just memorise frameworks — you'll apply each one to a real-style client brief, so you walk away knowing how and when to use it, not just what it is.

Instructor Bio

I'm Zelia Kafene, founder and Chief Strategist of Sublime Media Limited, a Lagos-based strategic communications agency. Over 11+ years, I've worked across social media strategy, content production, and brand communications for major regional and global brands including Pepsi, MTN, Access Bank, First Bank, and Glo, spanning fintech, telecoms, legal, faith-based, and luxury sectors. I hold an MA in Contemporary Media and Journalism from the University of Wolverhampton and built my production skills at Lucid Audio Visual and The Elevation Church before founding Sublime Media in 2019.

What You'll Learn

• Build a complete social media strategy — audience personas, brand voice, and a customer journey map — for a real-style client brief.

• Write scroll-stopping copy using the AIDA framework and design on-brand visuals in Canva that clients actually approve.

• Plan a full campaign and content calendar, then batch two weeks of content and manage client approvals like a professional.

• Grow and protect a brand's community with organic engagement tactics, creator partnerships, and a crisis communication playbook.

• Read platform analytics dashboards (TikTok, Instagram, LinkedIn) and turn raw performance data into a client-ready growth report.

• Run paid ad campaigns across platforms as part of a broader organic-plus-paid growth strategy.

• Price, package, and pitch your social media management services with confidence, using real client-facing templates.

• Build a 7-piece professional portfolio — from a strategy brief to a business toolkit — you can show potential clients on day one.

Who This Course Is For

• Complete beginners who want to become a professional social media manager but don't know where to start.

• Aspiring freelancers who want to turn social media management into a paid service they can offer clients.

• Small business owners who want a strategic approach to content, planning, and analytics instead of posting on instinct.

• Marketing employees who want hands-on training with tools like Canva, Meta Business Suite, and schedulers.

• Anyone who wants a real, presentable portfolio — not just notes — from daily challenges and a full client project.

• Career changers seeking a practical, tool-based path into digital marketing, with each day building toward a portfolio piece.

• Content creators who want to learn the business side — strategy, planning, client management — with the tools pros use.

Requirements

• No prior social media management experience required — this course starts from the fundamentals.

• A computer or smartphone with internet access to watch lessons and complete challenges.

• A free Canva account (used throughout the course for content creation).

• A free Meta Business Suite account (used for planning and scheduling exercises).

• A notebook or blank document to complete each day's end-of-day challenge.