This one-month scholarship program offers intensive, free training to build specialized, professional skills. The curriculum includes four weeks of core training, requiring only a ₦3,500 token for certification. Interested individuals can pay the token fee to secure a seat and begin the training immediately.
. Introduction to Community Marketing
📝 Notes
What community marketing is
Difference between audience vs community
Role in business growth
2. Building Online Communities
🎬 Demo + 🛠 Practical
Community platforms (WhatsApp, Discord, Instagram, Facebook)
👉 Practical: Set up community structure
3. Community Engagement Strategy
🎬 Demo + 🛠 Practical
Engagement psychology
Content that builds loyalty
👉 Practical: Create engagement plan
4. Community Moderation & Management
🎬 Demo + 🛠 Practical
Rules, moderation, conflict handling
👉 Practical: Simulate moderation scenarios
5. Content for Community Growth
🎬 Demo + 🛠 Practical
Content types for engagement
Polls, discussions, challenges
👉 Practical: Create weekly content plan
6. Community Growth Systems
🎬 Demo + 🛠 Practical
Organic growth methods
Invites, virality loops
👉 Practical: Growth strategy design
7. Community Analytics & Insights
🎬 Demo + 🛠 Practical
Engagement tracking
Retention measurement
👉 Practical: Build simple community report
8. Community Leadership & Brand Trust
📝 Notes + 🎬 Demo
Building authority inside communities
Trust and loyalty systems
👉 Practical
: Design community rules + tone guide
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