The Big Idea: Unlocking Wealth Through Service and Impact

Why do so many people dream of prosperity yet remain stuck in struggle? Because too often, we want the harvest without sowing the seed. The Big Idea is a bold, thought-provoking guide that tears down the entitlement mindset of our age and replaces it with a timeless principle: true success is born out of service.

Drawing from scripture, timeless wisdom, and everyday realities, Jide Salau delivers a compelling message—your fortune will always be the direct result of your contribution. With powerful insights from the parable of the Good Samaritan, he reveals how impact creates income, how service unlocks significance, and why progress requires relentless forward movement.

This book will challenge your comfort zone, break the chains of stagnation, and call you into a life of constant growth. It will remind you that destiny is not a destination, but a journey—one where value creation is the currency of relevance, wealth, and true fulfillment.

Whether you’re a dreamer looking for clarity, an entrepreneur seeking growth, or a believer desiring a heaven-on-earth experience, The Big Idea will open your eyes to the abundance already around you—and your responsibility to multiply it.

👉 Read this book if you’re ready to trade entitlement for empowerment, excuses for execution, and comfort for contribution. Your next level is waiting.