. Introduction to Event Marketing
📝 Notes
What event marketing is
Types of events (virtual, hybrid, physical)
Role of events in brand growth
2. Event Planning Fundamentals
🎬 Demo + 🛠 Practical
Event goals, budgeting, timelines
👉 Practical: Create a full event plan
3. Event Strategy & Audience Targeting
🎬 Demo + 🛠 Practical
Defining event audience
Positioning & event objectives
👉 Practical: Build audience profile + strategy
4. Event Logistics & Operations
🎬 Demo + 🛠 Practical
Venue, tools, scheduling, coordination
👉 Practical: Build event operations checklist
5. Influencer Marketing Fundamentals
📝 Notes + 🎬 Demo
What influencer marketing is
Types of influencers
How collaborations work
6. Influencer Campaign Strategy
🎬 Demo + 🛠 Practical
Finding influencers
Outreach & negotiation basics
👉 Practical: Build influencer outreach plan
7. Event Promotion & Marketing Channels
🎬 Demo + 🛠 Practical
Social media promotion
Ads, organic reach, PR basics
👉 Practical: Create event promo campaign
8. Event Execution & Risk Management
🎬 Demo + 🛠 Practical
Live event coordination
Problem handling
👉 Practical: Simulate event execution plan
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Onifade-Esan Modupeola Bolaji - INTERNFLARE GLOBAL
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