By
Nosakhare Tunde-oni
In this Masterclass, NTO walks you through the 12 Brand Archetype frameworks that the world's biggest brands use to create instant connection and lasting impressions — and guides you in discovering yours.
Your brand is not a logo. It is a personality.
And this session will help you find it.
What You Will Learn:
• The 12 Brand Archetype frameworks and what they mean
• How to identify your Primary and Secondary Brand Archetype
• How global, African, and Nigerian brands apply these frameworks
• How to turn your brand personality into a movement
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